TYPOGRAPHY

2020 - 2021 I attended college at IVC and enrolled in their art program for digital media arts. During my time there I took several studio art and digital art classes - one of those classes being typography. One of our many assignments was to create original posters and design them only using type.

PROJECT NAME:

TYPOGRAPHY - POSTER

YEAR: 2020

BREIF

DURING OUR SEMESTER WE LEARNED ABOUT FUTURIST STYLE TYPE AND GRAPHIC DESIGN. WE STUDIED THE EARLY 1900’S DESIGN AND WERE ASSIGNED TO CREATE OUR OWN VERSIONS - HERE IS HOW

WE WERE GIVEN THREE COLORS TO WORK WITH AND A SELECTION OF FONTS THAT WERE OF THE FUTURIST STYLE.

FOR THE PROJECT WE WERE ASKED TO CREATE A MOVIE POSTER - WE WERE GIVEN THE ALL OF THE WORDING AND CONTENT AND IT WAS IN THE THEME OF AN ITALIAN FILM

I STARTED WITH THE DATE AND MONTH. I CONSTRUCTED THE WORD ‘OTTOBRE’ WITH DIFFERENT TYPE SIZE AND PLAYED WITH THE COLORING. I OVER LAPPED LETTERS AND WHERE THE SHAPES INTERSECTED I MADE CUT OUTS GIVING VISUAL TEXTURE.

I USED DIFFERENT TYPE FACE IN THE PROCESS AS WELL TO CREATE TYPE CONTRAST.

I THEN ADDED IN THE ‘FESTIVAL DEL CINEMA” ON A TEXT CURVE, I MIXED BOTH A SAN SERIF AND SERIF FONT CREATING COLOR CONTRAST.

AS WELL AS ADDED IN THE TIME IN THE TOP RIGHT HAND CORNER.

I THEN ADDED IN THE OTHER TEXT AND DESIGNED IT IN A WAY THAT COMPLIMENTED THE OTHER LETTERING AND FONT.

I WRAPPED THE ‘ITALIANO’ AROUND THE THE ‘O’ TO MAKE THE WORD STAND OUT A BIT MORE. THEN ACCENTED THE “O” TO HAVE COLOR RELATION WITH THE OTHER FONT.

FOR HAD TO PICK ONE CHARACTER FOR THE POSTERS AND I CHOOSE THE EXCLAMATION POINT SINCE I WANTED TO PLAY WITH ITS POSITING AS WELL AS DESIGN.

I ROTATED THE EXCLAMATION POINT AND OVER LAPPED THE OTHER TYPES. CUT OUT THE DIFFERENT OVERLAPPING AREAS AND CREATED THE COLOR BLOCKING TO ADD MORE CONTRAST.

THIS WAS MY FAVORITE PROJECT THAT WE DESIGNED IN THE SEMESTER AND ONE OF THE COOLEST PIECES OF ART I HAVE CREATED.

I ENJOYED THE ITALIAN PRESENCE ON THIS PROJECT AS WELL AS HISTORY OF FUTURISTIC DESIGN AND TYPOGRAPHY.

I LOVED THE CHALLENGE OF SEEING TYPOGRAPHY AS DESIGN ELEMENTS VS LETTERS AND CHARACTERS IT MADE MY MIND RE THINK HOW WE USE TYPE AND REALIZED THAT IT IS MORE THAN JUST A TYPE FACE.

OTHER PROJECTS I DESIGNED DURING MY SEMESTER

TYPOGRAPHY SELF PORTRAIT

HELVETICA FILM POSTER