3D DESIGNS

PROJECT NAME:

Fire & Desire Album Cover

YEAR: 2022

BRIEF

SAN LUCIA is my own brand and Recording Artist identity that I started in 2014 and that I rebranded in 2022. The Fire & Desire Album Cover was the 5th project and release under the new branding and name SAN LUCIA.

Project

Leading Creative Directory, Branding, and Graphic Design this project in particular was created in an effort to take listeners into a 3D and futuristic space visually while listening to the new single - Fire & Desire. Combining classic Typography, 3D Designs, and Handwriting, graphic design opposites harmonized.

INSPO/MOOD BOARDS

WHEN CONCEPTUALIZING THE ALBUM COVER I VISUALLY WANTED THE SONGS ELECTRO-DANCE AND POP FEEL TO TRANSLATE IN THE ALBUM ART WORK.

WHEN THINKING OF FUTURISTIC ELECTRO DESIGN I GRAVITATED TOWARDS METALLIC TEXTILES, ABSTRACT SHAPES, AND A BLACK & WHITE COLOR PALLET.

MOOD

MOOD

DESIGNING OBJECTS

STARTING OFF I APPROACHED THE ABSTRACT 3D OBJECTS TO START TO SPARK MY CREATIVITY. THESE ARE A FEW RENDERINGS THAT I CREATED IN THE PROCESS

HOW

I STARTED THIS PROCESS IN ADOBE ILLUSTRATOR WHICH WAS VERY CHALLENGING AND NOT AS REFINED AS I HAD ENVISIONED THE OBJECTS BEING -

I STARTED WITH SIMPLE LINE SHAPES>THEN TOOK THE BASE OUTLINES INTO ADOBE PHOTOSHOP>INFLATED THEM INTO 3D OBJECTS> THEN IMPORTED THEM INTO ADOBE DIMENSION.

I ILLUSTRATED A FEW DIFFERENT GRAPHICS - SUCH AS THE SCORPIO AND I WAS ABLE TO CREATE THE METALLIC LOOK AND FEEL.

HOWEVER, IT WAS NOT QUITE HOW I HAD ENVISIONED THE SHAPES LOOKING. THEY FELT TOO ANIMATED AND “BUBBLE” LIKE VS REALISTIC.

EARLY RENDERINGS OF 3D SHAPES - ADOBE DIMENSIONS

3D

AFTER A FEW HOURS OF FRUSTRATING WORK IN ILLUSTRATOR I DECIDED TO APPROACH THE PROCESS ENTIRELY IN ADOBE DIMENSIONS - AFTER THIS, MY PROCESS WAS MUCH EASIER AND MUCH MORE STREAM LINED AND PRODUCTIVE. :)

I STARTED WITH THE BASIC SHAPES (SPHERES, CUBE, RINGS) AND BUILD THE ABSTRACT SHAPES FROM SCRATCH. CREATING 3D CURVES WAS A LOT EASIER AND LOOKED MORE REALISTIC.

I THEN WANTED TO GAIN MORE CONTROL OVER MY OBJECTS WHEN CREATING THEM SO I LEARNED HOW TO DO THE SAME PROCESS BUT IN BLENDER. A FEW OF THE MORE COMPLEX CURVE SHAPES I CREATED PRIMARILY IN BLENDER AND THEN EXPORTED INTO ADOBE DIMENSIONS TO ADD THE FINAL TEXTURES AND LIGHTING.

BELOW ARE SOME OF THE FINAL SHAPES CREATED DURING THE PROCESS!

BEFORE & AFTER OF 3D SHAPES - ADOBE DIMENSIONS

FINAL

RESULTS

TYPOGRAPHY

AFTER CREATING MY 3D SHAPES I THEN MOVED ONTO FONTS AND TYPOGRAPHY.

I KNEW FOR THIS PROJECT I WANTED TO USE HELVETICA BECAUSE OF HOW CLASSIC, MODERN, AND FUTURISTIC, IT STAYS. AS WELL AS, USE HANDWRITING TO COMPLIMENT AND CONTRAST THE HELVETICA.

GRAPHIC DESIGN EVOLUTION

FINAL DESIGN

I AM VERY SATISFIED WITH HOW THIS ALBUM COVER TURNED OUT NOT ONLY AS A GRAPHIC DESIGN BUT ALSO HOW IT PUSHED ME AS A CREATIVE. THIS WAS MY FIRST TIME APPROACHING 3D DESIGN AND IT WAS CHALLENGING BUT WORTH EVERY MINUTE.

FEEL FREE TO TAKE A LISTEN TO THE NEW RELEASE WITH THE LINK BELOW AND ENJOY!

CONSTRUCTION OF ABSTRACT SHAPES - BLENDER