GRAPHIC DESIGN/2D
PROJECT NAME:
KEEP ON Album Cover
YEAR: 2022
BRIEF
SAN LUCIA is my own brand and Recording Artist identity that I started in 2014 and that I rebranded in 2022. The KEEP ON Album Cover was the 4TH project and release under the new branding and name SAN LUCIA.
This project and Album cover was the FIRE & DESIRE ‘mother’ project. A lot of the concept of design of FIRE & DESIRE and graphics originated in this release and design.
LETS GET INTO IT…
INSPO/MOOD BOARDS
INSPO/MOOD BOARDS
INSPO/MOOD BOARDS
INSPO/MOOD BOARDS
WHEN CONCEPTUALIZING THE ALBUM COVER I VISUALLY WANTED THE SONGS ELECTRO-DANCE AND POP FEEL TO TRANSLATE IN THE ALBUM ART WORK - JUST LIKE THE FIRE & DESIRE COVER…
HOWEVER, THIS TIME I WANTED TO INCORPORATE DISTORTION AND A COLLAGE STYLE WHILE STILL MAINTAINING A FUTURISTIC AND ELECTRO FEEL.
INSPO/MOOD BOARDS
INSPO/MOOD BOARDS
INSPO/MOOD BOARDS
INSPO/MOOD BOARDS
LAYERING
WITH THIS PROJECT I KNEW I WANTED TO HAVE LAYERS OF DIFFERENT ELEMENTS AND TEXTURES.
I WAS VERY ATTRACTED TO THE METALLIC LOOK AND FEEL AND ALSO LIQUID ASPECTS.
AT THE TIME OF CREATING THIS PROJECT I ONLY HAD SOME KNOWLEDGE ON HOW TO CREATE 3D OBJECTS AND IT WAS VERY PRIMITIVE - WITH THIS I SOURCED A FEW OF THE ELEMENTS FROM ONLINE AS YOU CAN SEE HERE.
TYPOGRAPHY
AFTER LAYERING ALL OF THE ELEMENTS I THEN MOVED ONTO FONTS AND TYPOGRAPHY.
I KNEW FOR THIS PROJECT I WANTED TO USE HELVETICA BECAUSE OF HOW CLASSIC AND MODERN IT IS. I ALSO WANTED IT TO EMBODY THE ‘FONT STACKED’ LOOK THAT WAS VERY COMMON AMONG THE EARLY TYPOGRAPHY POSTER DESIGN ERA.
I WENT AHEAD AND TOOK THE NAME OF THE SONG ‘KEEP ON’ IN HELVETICA AND STACKED IT ON TOP OF ITS SELF EIGHT TIMES.
I FELT LIKE THIS WAS A PERFECT WAY TO STILL KEEP THE DESIGN OF THE ALBUM COVER ALIVE WHILE ALSO BEING RELEVANT IN REGARDS TO THE RELEASES NAME AND THE BRANDING.
FINAL PRODUCT
THIS IS STILL ONE OF MY FAVORITE ALBUM COVERS OF ALL TIME - THE ORCHESTRATION OF THE DIFFERENT ELEMENTS WAS SPOT ON AND THE GRAPHIC DESIGN AS A WHOLE WAS EXCITING TO SEE EVOLVE. VERY HAPPY WITH THE FINAL RESULTS :)
FEEL FREE TO TAKE A LISTEN TO THE RELEASE WITH THE LINK BELOW!
SOURCED ELEMENTS
STARTING OFF WITH AN IMAGE FROM A RECENT PHOTO SHOOT THE DESIGN PROCESS WAS A BLAST FOR THIS PROJECT…
I DID A VERY ROUGH CLIP AND MASK OF THE IMAGE SINCE I WANTED A ‘SCISSORS’ AND COLLAGE FEEL. MAKING THE EDGES IMPERFECT AND THE CUT OUT ROUGH - SUCH AS IT WOULD BE IF IT WAS CUT OUT BY HAND. AS WELL AS ADDED A LIGHT GRAIN AND DUST EFFECT TO MAKE THE IMAGE LOOK SCANED.
I SELECTED THIS IMAGE BECAUSE OF HOW ITS PHOTOGRAPHY ELEMENT OF DISTORTION AND HOW IT WAS CAPTURED WITH A FISH EYE LENS - ALSO THE POSE AND LIGHTING IN THE PHOTOSHOOT WAS WITH A SPOTLIGHT AND PERFECT FOR GRABBING THE VIEWERS ATTENTION AND FOCUSING THE EYES ON THE FACE.
ORGINAL IMAGE
